Website Development and Internet Marketing in Spain

The real estate market in Spain has its own specifics. The first feature — This is a certain market conservatism. Approximately half of the sellers are sure that their object is the best and worthy of the highest price. They don't seem to have heard about the 2008 mortgage crisis, the reversal of trends among institutional investors, and price adjustments. We work with such owners, and quite successfully, finding the golden mean between their price expectations and real demand. The second feature — it is the involvement of everyone and everyone in the market. Almost every adult citizen here is a bit of a realtor. The desire of private intermediaries to make money is understandable, but their incompleteness creates considerable problems for sellers and buyers.

Competition among professional companies is very high.

The third feature of — this “alive” and an emerging market. The wonderful climate, predictable economy and the special atmosphere of the Mediterranean, combined with reasonable prices, have always attracted residents of Great Britain and northern Europe to Spain. The pace of construction, as well as real estate prices, demonstrate a positive trend. Slowly but surely, the demand delayed due to the pandemic is being realized. Despite the high competition, those who know how and love to work grow with the market. The Alicante Real Estate agency does not try to embrace the unembraceable, but demonstrates an enviable increase in the number of transactions. Our success is based on excellent knowledge of our region, professionalism and competent marketing. The most important component of modern marketing and the “workhorse” realtor, is an efficient site, and it needs constant upgrade.

Looking for a developer

This is not to say that there are no local promotion specialists in Spain. There are some very worthy ones, but they work in Madrid, Valencia and Barcelona. There is a completely different creative environment, and the prices of these studios are more calculated on the “Tesla” or “Coca-Cola” than to an ambitious but relatively small company. Local developers and marketers are somewhat relaxed by the measured lifestyle in Alicante, and their portfolio did not inspire us to collaborate.

Before deciding on a contractor for the site, you need to formulate tasks. Based on previous experience, we made a checklist - “what should our site be like?”.

More than 50% of our — they are foreigners who want to buy Spanish property. This means that the site must be accessible (need a domain name) and understandable (relevant content) for potential customers in most European countries, at least.
Optimization. We have been on the market for a long time, and we know how to present an object beautifully and informatively. But in order for the site to stand out in search engines on the first pages, this is not enough. Key words and phrases in the texts should be arranged in a special way, and in different languages.
U.T.P. In a highly competitive market, it is very important to properly set yourself apart from other agencies. We know our strengths, but in order to convey them to users, we need marketing professionals.
Usability. We needed - user-friendly site navigation and ease of use of the resource for company employees. All pages should open and all links should work.
Integrations are important to us in several ways. First, we have many partners in Europe and our resources must be linked. Secondly — These are advertisements and links in social networks. Thirdly — this is integration with a messenger for quick remote access and information exchange. In our business, the speed of feedback with a potential client is very important.
The marketing concept is created for a long period and the rest of the business processes are tied to it. Therefore, we needed a contractor who is not only good at digital marketing, but who can organize promotions, design printed products, understanding the corporate philosophy of our team.

“Expert” solved our problems

We have chosen the "Expert" company as a contractor for the formation of a marketing strategy and website upgrade, and have not regretted our choice for a second. The specialists of this company not only know their business well, but are also well versed in all the nuances of the business. Based on our wishes and an audit of the site, the "Expert" team developed a work plan and did an excellent job with the tasks. Thanks to our cooperation, the site Alicante Real Estate has acquired a relevant and unique design, filled with expert and interesting content for readers, and acquired a detailed SEO “arsenal”. We are very grateful to “Expert” and our mutually beneficial partnership continues.

The website of the real estate agency should work 24/7 without failures. Therefore, like a good car, it needs professional maintenance. Our friends from “Expert” continue to help our business move forward.
We regularly receive analytical traffic reports. As a result, we have become even better at representing our audience and its behavioral patterns.
Every day, experts control the availability of our resource using internal and external testing methods. If something goes wrong, they immediately take action, and we get a report if there is a server failure.
We not only conduct real estate transactions, but also manage it. “Expert” set up effective integration with payment systems for quick settlements with counterparties.
We have significantly increased the number of visits to the resource. The downside of this process has been the increased threat from malware. “Expert” protects our resource from viruses and spyware.
The operation of any data transmission and storage system is associated with the occurrence of errors. With the accumulation of their critical mass, the site may stop working. We don't have to think about it - the site is taken care of by “Expert”.
Naturally, we have no problems with adding new materials, festive site design and other technical issues. We know who will implement any ideas for the development of our website and social networks with high quality, on time and at a reasonable price.